The CIPR has begun a strong call to its members and PR professionals to take the next step in their development and #GetChartered. With a new cohort of Chart.PR graduating this week, the Chartered Programme has seen over 250 pass through. But is it really worth it?
I work for a Chartered organisation and I agree with, admire and encourage the role that a Chartered benchmark provides across all industries. I admire the CIPR drive and support it – I agree that to fight for this will bring us on a par with other professionals. But I wonder if some of the energy might be perhaps misguided?
With a price tag touching the £500 mark for the assessment day where you’re not, obviously, guaranteed to get through on top of the investment into your own CPD – that’s a hefty dint in the wallet and not a decision you’re going to make lightly. I’ve seen, from our own members, that it takes more than just them waking up one day to take on the application process. They will always thank their employer for supporting them – either through time, money or both.
We’ve recognised that it’s often the employers we need to communicate to. That’s why we have a team dedicated to building relationships with employers, explaining what makes our members standout in this industry and we work with them to cater training and development opportunities to meet their needs. By employers recognising the value that Chartered professionals bring, it becomes integrated into job specifications and a necessity for roles in their organisations.
So are, and how, will CIPR do the same? Will they be reaching out to agencies and large in-house teams? I don’t need them to convince me to become Chartered – it’s already on my to-do list in capital letters and underlined. What I need is for them to convince my employer (and future employers) that it’s an important and required achievement, and one they could also support me to achieve.
Perhaps it’s because I come at this topic with my in-house practitioner hat on. If you’re agency and pitching for work, as Chart.PR becomes more prevalent you will begin to have an edge in pitches I imagine (or at least that would be the hope), so the same would be for freelancers. Is that the case?
I’d love to know more about those who’ve already achieved the post-nominal. Are you in-house or not? Did you support and pay for it yourself? Has it made a difference with your employer/your pitches?
Chartership is about supply and demand – my problem is not with the supply but the current lack of demand.
Conclusion: Get Chartered!
Thank you to everyone who reached out and got in touch in response to this blog. Although with a purposefully provocative title, the aim was really to start a conversation. It’s started just that! It was fantastic to hear from Phil Morgan today about the great work the team at CIPR are already setting out to do to employers and I look forward to hearing more.
I’m excited to see the future of this industry being shaped, and I’m appreciative to members who’ve reached out and explained why they’ve taken the path to Chart.PR.
To read more about their stories, take a look at:
Dan Gerrella Get Chartered – Why I Did It (Influence)
Kerry Sheehan I’m A Chart.PR (LinkedIn)
Ella Minty Why should you fit in, when you can stand out?
Martin Flegg Why more internal communicators should ‘get chartered’ (CIPR Inside)