As PR professionals, we are no longer what society says we are. Gone are the days of misbehaving. We now have professional bodies, Codes of Conduct, and continuing professional development. The Chartered Institute of Public Relations even have a requirement in their CPD for development on the topic of ethics. But it’s not just about our own, or even our company’s, actions. It’s also about how we become facilitators to ensure where others spot unethical behaviour that they have the freedom, and information, to speak up.


In the end you should always do the right thing even if it's hard.

After selling almost 11 million copies of her books in over 40 countries, Marie Kondo’s tidying methods, the KonMari method, has become a weirdly relaxing phenomenon. With her Netflix series now online, I’m a new addition to her audience and I’ve been captured by her soothing voice and her attention to detail. Although relaxing and therapeutic, there has been one cause for concern when it comes to her thoughts on my one true love: books.

Video didn’t kill the radio star, and it doesn’t look like podcasts will kill it either. At least that’s the only thing I took away from the recent BBC Radio 4 Media Show debate (to be aired at 4:30pm today) on revolutions of technology in the audio market.

I was reflecting on why, as a professional, I feel the need to be part of a professional body. I’ve been fortunate in my career to date to learn a lot from my PR colleagues and managers within my employment. They’ve challenged and supported me, helped me learn new skills, and improved my PR and communications skills. Therefore, why look elsewhere? I’m ticking all the boxes for my professional development, job done.

Instead, when it comes to continuing professional development, I’ve found that variety really is the spice of life.

If you’ve watched the latest (and, in my opinion, incredible) BBC programmes such as the Bodyguard, Killing Eve, or the eleventh Dr Who, you’ll have noticed a shift in the number of women stepping in to the spotlight roles. Instead of being love interests, shooting targets, secretaries or damsels in distress, these programmes, and many others, have placed women in to the leading roles. But criticism for the programmes ‘airbrushing reality’ from writer Daisy Goodwin has both angered and challenged me to reflect on whether there is a ‘right way’ to tackle representation.

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